The Anti News, Tools and Stories for Living a Slower, More Connected Life

Professional Writing

I specialize in creating stunning visual stories.

My focus on storytelling is creatively expressing the essence of person, object, or experience. I adapt in-depth interviews and in-the-field experiences into imaginative prose. You can hire me to write your film, book, publication, or blog. Below are just a few examples of my writing expertise. 


Books

At the end of 2019, after several years of passionate work, I released my first book. At Glacier’s End was an absolute dream project that combined my love for telling cultural and conservation-oriented stories. This project was a collaboration between Chris Burkard (images) and myself (words).

At Glacier’s End takes the reader on a journey (in 10,000 words of prose) down Iceland’s glacial rivers, providing a cultural and environmental perspective from their formations to present day. All of Iceland's major rivers have become threatened by damming in recent decades; however, a massive conservation movement is underway to save them today, led by the Icelandic government. But will it succeed?

Awards & Press

2020 Banff Mountain Book Competition Finalist

CNN – These otherworldly photographs warn of Iceland's disappearing rivers
Matador Network – “Iceland’s glacial rivers in a stunning new book”
Inside Hook – Photographer Chris Burkard Wants You to Travel Differently After Quarantine

 

Film Scripts and Stories

I specialize as the lead creative behind film scripts and stories. Whether you need a script to drive an upcoming shoot, or have the visuals and need a story to tie the piece together, I am your person. 

It's always a great challenge to turn long narrative into a short, digestible story for the web, but that is my specialty, and I love the process. 

Recently, I've worked with Burkard Studio, Sony, Redbull, Nikon, Billabong, Roark, Corey Rich, Ami Vitale (National Geographic photographer), International Gymnastics Camp, Wahoo, and Reteti Elephant Sanctuary.

One of latest films I wrote, Unnur, was selected by the 2020 Tribeca Film Festival, @mountainfilm@5pointfilm, Jersey Shore Film Festival, AARF Amsterdam, and Cold Hawai’i Surf and Film Festival (and many more).

Please see the videos below (or to the right) for published examples of my recent work.

 

Brand Collaborations

When your brand's ethos aligns with my ethos, an idea is ripe for the making. I've written co-published pieces with brands like Backcountry.com , Peak Design, MiiR, and Folk Rebellion. I love these relationships. Please contact me.

Samples

 

Commissioned Photo Essays & Social Media Promotion

REI contacted me to write two commissioned photo essays, encouraging people to get outside for their #letscamp marketing campaign. Both stories were published on my blog, and promoted on social media both by me and REI.

Samples

"The Art of the Story"

"A Humbling Breakdown"

 

 

 

Personal Blog

I've been writing a blog full of the most important experiences I've encountered since 2012. The stories I've written have ranged from poems and letters, to full blown photo essays that took months of research, photography, and writing. My blog should give you a sense of the storytelling depth I bring to each project, regardless of the subject matter.  

 

Company Blogs

Most recently, I served as the community manager for Stride Health, a San Francisco-based health startup. I built them a new blog and set its vision for 1.5 years, while managing freelance writers and writing pieces – including in-depth customer interviews & profiles, insurance guides, industry roundups, as well as pop-culture and scientific health articles. 

 
 
 
 

Please take a look at the other services I offer

 

 

Let's Chat

mattmcdon@gmail.com  |  (808) 500-8054